On this episode of The Professional Services Pursuit Banoo is joined by Charles Gustine, Brand Evangelist at Kantata. They discuss the findings from a new Forrester research study commissioned by Kantata and Salesforce that helps explain the importance of vertical SaaS, how it is helping professional services organizations solve critical problems and how it is proving to be more effective at moving businesses through the maturity curve. Other talking points include:

· A review of the recently released Forester study to provide insights into vertical SaaS

· Trending challenges professional services organizations are facing

· The benefits of vertical SaaS and how it helps solve these challenges for PS companies

· How traditional PSA’s and horizontal SaaS differ from vertical SaaS solutions

· Prioritizing and optimizing client experience with proper resource management capabilities

· Charles’ thoughts on how vertical SaaS can solve future problems and what he expects to see from it going forward

If you would like to read the full research study you can download it here

To watch the webinar Charles did with guest speaker Margo Visitacion, Forrester’s Vice President and Principal Analyst, view here

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