The Fintech Marketers and Leaders Podcast How to Unleash Your Fintech’s Creative Edge, with Harshil Varsani, Head of Creative at TotallyMoney
Harshil Varsani, Head of Creative at TotallyMoney, talked today about the role of creativity in fintechs.
A master of all things creative, Harshil worked across various industries and roles, from international corporations to agencies and startups. As the Head of Creative at TotallyMoney, he looks after a diverse, integrated team of copywriters, designers, illustrators, motion designers and UX writers.
Since he joined the company, his team has grown from two digital designers to 10 creatives. One of his main focuses is ensuring the brand's look and feel and how they communicate to their customers are consistent.
Totally Money is a credit app that helps people understand and improve their credit scores and be better with their finances.
In this episode, you’ll learn about:
- The mistakes in building a performant team
- The impact of diversity on team productivity
- Selecting the right creative talent
- In-house creative vs creative agency
- Harshil’s advice on delivering the best creative work
- How Harshil’s empowers his creative teams
- Balancing creativity and compliance
- How TotallyMoney stands out from the crowd
- Performance marketing vs branding
💡Harshil says:
“The role of a creative leader is to bring out the best qualities out of creatives and help connect the dots.”
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About the show
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.