Breakfast Bites: Scent marketing - which brand's smell evokes the most emotion for you?

On Anosmia (the loss of the sense of smell) Awareness Day, the Breakfast crew talk about scent marketing, a technique that utilises specific fragrances to influence customer behaviour and enhance the overall customer experience!

Presented by Emaad Akhtar, Ryan Huang & Audrey Siek 

Produced and edited by Emaad Akhtar

Photo and music credits: Pixabay & its talented community of contributors

See omnystudio.com/listener for privacy information.