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Watch the video: https://youtu.be/n5k6jp3d9gc

We unpack how a viral NFT video created misalignment, why starting over with a clean slate led to 100K in ~40 videos, and how internal motivation beats external milestones. We also dig into packaging, outliers, the “lane” framework, and brand deals that actually convert.

• defining a sustainable lane of audience, value, and format
• launching with four videos to create binge paths
• shifting from quantity to quality to hit monetization
• crafting breakout packaging with novel thumbnails
• using outliers to pick topics that punch above weight
• building post-video reflections to improve faster
• navigating burnout and finding an internal why
• stage two growth tactics from 1K to 10K
• sponsorship funnels, incentives, and landing pages
• preparing for dynamic brand integrations on YouTube

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EP#140 Identity Shifting (The Key to PERMANENT Transformation)