Origin Story

Woke: The word that splits the world

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Jun 20, 2022
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INSIGHT

Woke's Shift in Meaning

  • "Woke" has become a pejorative term used by conservatives to criticize progressive ideas.
  • It encompasses various topics from racial justice to gender identity, often losing its original meaning.
INSIGHT

Racist Undertones of "Woke"

  • "Woke's" negative use is particularly concerning because it was originally a positive term.
  • It's appropriation and weaponization against Black Americans carries racist undertones.
INSIGHT

"Woke" vs. "Political Correctness"

  • "Woke" is a rebranding of "political correctness" for the social media age, often used negatively.
  • Both terms began with specific meanings but were hijacked and weaponized.
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