If you've heard about avoiding straws -- if you're actively avoiding straws -- Dune Ives and the Lonely Whale, the organization she's the Executive Director of, have influenced you.

If you've asked yourself, why straws or what the point was, that's what she wanted: for people actually to talk about things on a human scale.

If you've taken the next step from straws, Lonely Whale has influenced you all the more. When Dune co-founded Lonely While, she didn't know the untapped demand. They just started and finding one change leading to another.

Her approach helped change my views about straws and small changes. I no longer see them as just the one act any more than playing scales is too small to learn to play piano. Nor do I see them as small things that might add up. I see them as practice. If you don't do small things, you may never get to big things. Mastering small things makes big things easier.

If straws connect with a value of yours, start with straws. Act on your values. Talk about them. Once you master them so that no straws come your way, then take the next step.

Or if you're thinking of starting your own initiative, take a lesson from her that starting will lead to more success than just thinking about it.

You'll hear some big names mentioned: Besides the Kardashians, co-founder Adrian Grenier, and Microsoft cofounder Paul Allen.

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