🤔How to unlock performance with podcast ads with Gessica Bicego, CMO at Paired📈

Our guest today is Gessica Bicego. Gessica is currently the CMO at Paired.

In this episode, Gessica talks about her experience with podcast ads as a UA channel. She tells us how to identify the right time to invest in podcast ads and also throws light on managing the intricacies of the messaging, the common mistakes made by advertisers, and much more.

To learn more about this uncommon UA channel that can prove to be a win for apps in multiple genres, I highly recommend that you tune in.


Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/podcast-ads-gessica-bicego-paired/


KEY HIGHLIGHTS:
🤝How podcast ads came about for the team.

💡How to decide what podcasts to feature on.

🔧Attribution and mechanics involved in tracking the efficiency of podcast ads

💬Framing the message for podcast hosts

🧪When should one look at testing podcast ads

😍Intangible benefits of testing podcast ads

❌Common mistakes that advertisers make with podcast ads

Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog