Sales Copywriting and Content Marketing Hacks Podcast with Jim Edwards Episode 247: Activate the DOING Part of the Brain and Get Things Done (Stew Smith and Jim Edwards)
Jim Edwards and Stew Smith talk about getting things done and tapping into the brain's hidden potential. Whenever this question is asked, I go down a rabbit hole in psychology and physiology studies. While these are useful in naming the chemical processes that occur when people succeed at accomplishing tough things, the debate about what makes you tougher as an individual is a diverse list of options that work for others before you.
The rabbit hole traveled for this article taught me about the CAC model: Cognition, Affection and Conation. This trilogy of the mind has been studied for decades and primarily involves creating marketing strategies to urge customers to buy products and services. What makes us buy something after seeing an advertisement? In a basic nutshell, it's getting a person to think (cognition) that they need something, feel (affection/sensation) they want something, and pull the trigger and make the purchase (conation). What gets us to do something, especially when our thinking and feeling parts of the brain tell us the opposite?
See more about the CopyAndContent.ai powerful software tools that make getting things done even easier. See https://www.copyandcontent.ai and let Jim Edwards coach you along the way with regularly scheduled programming each week.