Stock Movers

TKO Jumps, Cannabis Stocks Rise, Hershey Falls

Aug 11, 2025
The stock of TKO Group soared after a massive $7.7 billion deal granting Paramount rights to exclusively show UFC events. Cannabis stocks, led by Tilray Brands, rallied following remarks from Donald Trump about reclassifying marijuana. In contrast, Hershey and Mondelez saw declines as cocoa prices surged, fueled by concerns over falling inventories and crop forecasts. The shift from pay-per-view to subscription models for UFC could reshape viewer engagement and investment strategies in the sector.
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INSIGHT

Paramount Pays Big For UFC Rights

  • Paramount Skydance paid $7.7 billion for seven-year exclusive U.S. UFC rights.
  • The deal represents roughly a 120% jump from ESPN's agreement, boosting TKO revenue.
ANECDOTE

Personal Subscription Pain Point

  • Emily and Tim share personal examples of forgotten subscriptions that linger and waste money.
  • They describe choosing subscriptions over rentals as a common consumer tradeoff.
ADVICE

UFC Fans Should Consider Paramount+

  • Sign up for Paramount+ if you want to watch UFC under the new seven-year deal.
  • Streaming replaces pay-per-view and should drive more subscribers for Paramount.
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