Brand on Purpose How to B a Force for Good: A Conversation with B Lab CMO Anthea Kelsick (S3E9)
B Lab CMO Anthea Kelsick joins Aaron in studio to talk about the nonprofit organization behind the B Corporation Certification. Aaron and Anthea demystify the certification by discussing just how businesses become a B Corp and how B Lab acts as an advocate for actionable change in the marketplace. The two discuss how industry stories are helping to shape our global culture and how B Lab ensures its certified companies are doing real, authentic good in an age of “purpose-washing.” Tune in to this un-B-lievable episode to kick off B Corp Month, and learn more about B Lab at bcorporation.net.
Production Credits: Aaron Kwittken, Jeff Maldonado, Dara Cothran, Lindsay Hand, Katrina Waelchli, Meg Ruocco, Julia Brougher, Parker Jenkins, and Mathew Passy
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