The Sales Evangelist The Mental Block That’s Costing You Deals | Dr. Noah St John - 1922
Inner Game Drives Success
- Dr. Noah St. John says success splits into an inner game and an outer game.
- He estimates at least 80% of success depends on the inner game (mindset, beliefs).
From $4M Plateau To $20M
- A CEO stuck at $4M for four years hired Noah and focused on inner game work.
- The company grew to over $20M in less than 18 months after the mindset shift.
Define 'Head Trash' Precisely
- Head trash is the internal voice saying "I can't because..." that sabotages goals.
- When you tell yourself you can't, you then act to prove that belief true.
Today, Dr. Noah St. John is here to challenge everything you thought you knew about why some people thrive and others get stuck. If you want to level up your success in any area of your life, the first thing you must do is to change your mindset. Dr. Noah is going to show you how to conquer the "head trash" that holds us back, break through income plateaus, and unlock results.
Meet Dr. Noah St. John
- Dr. Noah has been teaching clients for 30 years and is credited with helping them add a collective $3 billion in revenue.
- He is known as the "Done with Head Trash" guy and is a leader of the movement to help people get past their self-imposed limitations.
- He has written 25 books on the subject and has helped individuals and organizations ranging from 100 to 10,000.
Inner Game vs. Outer Game: The 80% Rule
- Dr. Noah argues that success is at least 80% about your "inner game". The inner game is everything happening in your mind, including the beliefs and stories you tell yourself.
- While "outer game" activities like making calls and sending emails are important, Dr. Noah emphasizes that mindset is the true bottleneck for most people.
Clearing Out the "Head Trash"
- Dr. Noah defines "head trash" as the internal voice that says, "I can't because...". This self-limiting dialogue is what prevents sales professionals and entrepreneurs from reaching their full potential.
- He explains that by identifying and clearing this mental clutter, you can stop proving your own limitations right.
From $4 Million to $20 Million: A Real-Life Example
- Dr. Noah shares a powerful case study about a client whose company was stuck at $4 million in revenue for four years.
- After hiring Dr. Noah, they focused on the inner game, and in less than 18 months, the company's revenue skyrocketed to over $20 million. This success was a direct result of addressing the team's mindset, not just their outer game tactics.
Practical Steps to Break Free
- Want to get off the "hamster wheel"? Dr. Noah gives steps to take right away.
- Get Clear on Your Goals: You must be specific about what you want to achieve, whether it's more money or a better relationship.
- Identify Your Limitations: Pinpoint the reasons you think you can't reach your goals, like not having enough time, money, or confidence.
- Take Action (Even Without Confidence): The myth that confidence comes first is dismantled here. Dr. Noah stresses that you build confidence by taking action, even if you don't feel ready.
Advice for Sales Leaders
- For those who lead teams, Dr. Noah suggests bringing in outside help to create a mindset shift.
- He offers resources, including his online course, and invites leaders to book him to train their teams.
- By focusing on mindset training and goal-setting exercises, leaders can unlock next-level results and help their teams become unstoppable.
“If you take action even if you don’t believe, confidence will come. Most people wait for confidence, but it’s action that really unlocks it.” - Dr. Noah St. John.
Resources
- Done With Head Trash Course: donewithheadtrash.com — Dr. Noah’s self-paced program to transform limiting beliefs.
- Main Website for Programs/Resources: noahstjohn.com — Books, courses, and tools for entrepreneurs and sales professionals.
- To Book Dr. Noah for Speaking/Training: booknoah.com.
- If you like more guidance with improving your sales skills, join my Sales Mastermind Class.
- Thinking about starting a podcast yourself? Learn more about Blue Mango Studios.
Sponsorship Offers
- This episode is brought to you in part by Hubspot.
With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.
2. This episode is brought to you in part by LinkedIn.
Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.
3. This episode is brought to you in part by the TSE Sales Foundation.
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Credits
As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.