Lauren Makler (Cofertility) on Make Egg Freezing Accessible, Consumerizing Women’s Health, and Building a Mission-Driven Business

What if freezing your eggs didn’t have to feel out of reach, financially or emotionally? Lauren Makler, co-founder and CEO of Cofertility, is reimagining how we think about egg donation and preservation.

Lauren’s company helps women freeze their eggs for free— in exchange for donating half— breaking down financial barriers while fostering a more transparent, human-first approach to fertility. In this conversation, Lauren tells Sammi about the wake-up call that sparked her mission, the challenges of innovating in healthcare, and how she balances operational complexity with a deeply personal, purpose-driven vision.

Here’s what Sammi covers with Lauren:

00:00 Lauren Makler’s Social Currency

01:45 From Uber Health to Women’s Health: Lauren’s Career Journey

04:56 The Personal Story Behind Cofertility

09:36 Rethinking the Business of Fertility

16:26 How Co-Fertility’s Model Works

19:57 Making Egg Donation More Transparent

22:01 Fundraising in FemTech

23:00 Testing the Concept and Winning Over Investors

27:01 Navigating Operational Challenges

29:22 Building Trust Through Partnerships and Brand

32:50 Consumerizing Healthcare Without Losing the Human Touch

38:49 Advice for Founders Pivoting into Women’s Health

42:11 How to Support the Show

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