TechCrunch Startup News Grifin secures $11M to make investing less intimidating for its female user base
Jun 20, 2025
Grifin just secured $11 million in funding, bringing its total to $22 million. The app aims to simplify investing for women with automated stock purchases and educational resources. With over 500,000 users, it’s focused on building confidence. Exciting new features like an AI chatbot and family plans are in the pipeline to draw in younger investors. It’s all about breaking down barriers and making investing approachable!
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Investing Linked to Shopping Habits
- Grifin's investing model links purchases to stock investments, such as investing $1 in Walmart stock when shopping there.
- This approach increased spending at Walmart by 234% six months after users bought its stock.
Use AI Chatbot for Investing Help
- Grifin plans to add an AI chatbot to summarize financial articles and answer investment questions.
- The chatbot will also provide personalized investment insights for users' accounts.
Female Users Gain Investing Confidence
- Many female Grifin users are aged between late 40s and 60s, a group with traditionally lower investing confidence.
- The app provides daily insights and plans budgeting tools to build financial literacy and confidence.