Everything Product Podcast E61 - Product KPIs 101: What They Are & Why They Matter
Oct 10, 2023
The podcast discusses the differences between KPIs and OKRs, emphasizing the importance of aligning them with business goals and customer needs. They advise against using vanity metrics and recommend using both quantitative and qualitative feedback. The podcast also explores the concepts of leading and lagging indicators and provides tips on selecting the right KPIs and OKRs, starting simple and iterating over time.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Understanding KPIs and OKRs
01:43 • 20min
Challenges of Understanding Qualitative Data and Gathering Customer Feedback
21:28 • 3min
Understanding the Difference Between Leading and Lagging Indicators in Product KPIs
24:52 • 2min
Importance of Metrics and Goals in Product Management
26:58 • 4min