Best Story Wins How to Use AI to Power Every Transaction with Stephanie Paturzo Swingle of Instacart
Oct 24, 2024
34:25
In this episode we host Stephanie Paturzo Swingle, B2B Marketing leader at Instacart.
We uncover how she’s using innovative strategies—like AI-powered smart carts and dynamic co-marketing campaigns—to transform Instacart’s partnerships with CPG and retail brands, all in the name of (and informed by) the ambitious company vision of powering every grocery transaction. We discuss the power of brand, the role of content marketing in brand-building, and what it’s like to have a multi-sided brand and marketplace like Instacart. And, we take a look into how Stephanie strikes the balance between creativity and practicality.
Join us as we discuss:
We uncover how she’s using innovative strategies—like AI-powered smart carts and dynamic co-marketing campaigns—to transform Instacart’s partnerships with CPG and retail brands, all in the name of (and informed by) the ambitious company vision of powering every grocery transaction. We discuss the power of brand, the role of content marketing in brand-building, and what it’s like to have a multi-sided brand and marketplace like Instacart. And, we take a look into how Stephanie strikes the balance between creativity and practicality.
Join us as we discuss:
- How Instacart nurtures a healthy and inspiring creative environment where no idea is too outlandish.
- What it takes to appeal to emotion in a B2B marketing capacity.
- The crucial role storytelling plays in driving consumer engagement and boosting sales.
- And much more.