#426 | K-Pop, Zelensky & Cricket | 21st Century Soft Power

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K-Pop, Volodymyr Zelensky, and Indian Cricket – what do these three things have in common? Soft power, of course.

In this episode, we're going to be talking about Soft Power in the 21st century and the unusual but fascinating displays of it.

• Global Soft Power Index: Brand Directory's annual survey.
• Soft Power according to Joseph Nye in 1990.
• Soft Power's non-military, non-economic influence.
• Korea's rise in soft power ranking.
• K-Pop's Soft Power: BTS and the Korean Wave.
• Zelenskyy's Soft Power Amid Conflict: Ukraine, Russia conflict.
• Transforming soft power into hard power.
• Cricket as soft power: Origin in England, spread by the British Empire.
• Cricket's popularity in former colonies.
• Cricket as a bridge in India-Pakistan relations.

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