English Learning for Curious Minds
#426 | K-Pop, Zelensky & Cricket | 21st Century Soft Power
Dec 7, 2023
Explore the concept of soft power and its unusual displays in the 21st century. Discover the rise of K-Pop and its impact on South Korea's soft power. Learn how Volodymyr Zelensky uses soft power amid conflict in Ukraine. Uncover the role of cricket as a soft power tool for India and its influence in India-Pakistan relations.
22:30
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Quick takeaways
- Soft power can be derived from unexpected sources such as K-pop, showcasing the influence of South Korea's music industry.
- President Zelensky effectively utilized soft power during the Ukrainian crisis to garner support and aid from Western countries.
Deep dives
The Global Soft Power Index and its Rankings
The Global Soft Power Index, an annual report, ranks countries based on their soft power. The top countries in 2023 were the United States, the UK, Germany, Japan, and China. Soft power initiatives, like the British Council and China's Confucius Institutes, are used by countries to improve their global perception. Soft power can come from unexpected places, as seen in the examples of K-pop, the Ukrainian President Zelensky, and cricket.
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