You're a startup founder. You think your product is amazing and feel like more people should be buying. 

But the road is long and slow. You've got some customers, surely you're on the right path? Why aren't deals closing faster? Why does it feel like a slog? 

You've tried a bunch of stuff. Or maybe you've tried a couple things, not sure where to go from here. It feels like you're stuck.

There's always one thing I ask startup founders: Have you talked to your customers? They almost always say "heck yes! we talk to our customers all the time" but what does that actually mean? 

They talk to customers during sales conversations, and during product conversations. So they're either selling, or trying to improve their product. These are not customer-focused conversations. And this lack of customer understanding is what slows growth, and makes you feel stuck.

If we can get curious about our customers (those people that trusted us and paid us!) we can uncover critical insights that will help us build to the next round.

I'm Anna Furmanov and this is Building With Buyers, a show about startup growth where I'll explore how customers help startups build to the next round.