24 - Kory Marchisotto, E.L.F. Beauty & Keys Soulcare

In Episode 24 of Earned, Conor sits down with beauty industry titan Kory Marchisotto, CMO of E.L.F. Beauty and president of Alicia Keys’ skincare and wellness brand Keys Soulcare. We start the episode by discussing how various social media platforms like TikTok, Twitch, and Instagram are trending, before diving into Kory’s background. Kory shares her most important learnings from her nearly two decades of experience at Shiseido, as well as her time at French luxury houses like Jean Paul Gaultier and Hermès, before revealing that a lesson she learned from Issey Miyake—“only be interested in what you do not know”—motivated her to explore a new space and bring her luxury experience to a drugstore beauty brand like E.L.F. Beauty. We learn how Kory’s bias for action propelled E.L.F.'s early success on emerging digital platforms, and hear about E.L.F.’s influencer marketing philosophies. We close out the episode by discussing Keys Soulcare, and learn how the brand is redefining beauty and building a community of “lightworkers” to uplift others.