From Cold Emails to Hot Leads: The Digital Marketing Backbone You Can't Ignore featuring Jay Schwedelson

Email marketing still converts better than most digital channels, yet many businesses overlook this powerful tool because of misconceptions about its effectiveness or complexity. 

• Email is definitely not dead – it's been generating millions in revenue for over a decade
• Design doesn't matter in email – focus on consistency and authenticity instead
• The sweet spot for email frequency is 2-4 times per month
• DNS records (SPF, DKIM, DMARC) are now essential for good deliverability
• Different platforms serve different needs – MailChimp for beginners, Active Campaign for automation, GoHighLevel for all-in-one
• Lead magnets should provide genuine value worth at least a couple hundred dollars
• Perfectionism kills results – "good enough to get it out there" is a winning philosophy
• Structure emails with curiosity in subject lines, a hook at the beginning, storytelling in the middle, and a clear CTA
• The 7-11-4 principle: prospects need 7 hours of content, seeing your message 11 times, across 4 channels
• Being "unapologetically authentic" builds stronger connections than polished marketing

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Guest Information: 

https://www.linkedin.com/in/schwedelson/

https://subjectline.com/

https://guruconference.com/

https://outcomemedia.com/

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The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. 

Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. 

Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.

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