Surf and Sales S1E19 - An Introduction to "Brand Archetypes" and Video w/ Ryan O'Hara
Ryan O'Hara is the VP of Growth and Marketing at LeadIQ. He was also one of the earliest folks on LinkedIn using video to build his brand. He is also one of those nerdy sales guys who applies some Jungian psychological philosophies into his selling approach. What one of the 12 brand archetypes is he? He says he is "The Jester." You be the judge.
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