Simon is one of the founding members and Director of Communications at SPACE10 - a future living lab on a mission to design a better and more sustainable way of living. With projects ranging from vertical farming to the future of meatballs, the team at the Copenhagen-based research lab works with a global network of collaborators to not only research what the future brings, but also prototype it. The results are then open-sourced and available to anyone. In our conversation we talk about how SPACE10 got started, how their community-based approach convinced IKEA to support them, and why Simon doesn’t believe in 300 page innovation reports - but rather in creative artworks like a photo series on the future of meatballs that went around the world.