Alisha Conlin-Hurd, of Persuasion Experience, discusses the importance of crafting effective offers in marketing. She explains that an offer is what you put in front of someone to persuade and motivate them to take the next step with your business.

Alisha emphasizes the need for a series of micro-yeses throughout the buyer's journey and highlights the three core offers in a funnel: the authority beacon, the lead generation offer, and the sales offer. She provides examples of how she has optimized offers for different clients, including a luxury home builder, a finance company, and a home care provider. Alisha also emphasizes the importance of research, strategy, and execution in creating successful offers and shares her perspective on failure and learning from it in marketing. So, grab your headphones and get ready for a Persuasion Experience that will leave you craving for more!

Chapters:

00:00:00 - Welcome to the Journey: Meet Alisha Conlin-Hurd!
0006:46 - Marketing Dynasties: The Secret Sauce
00:07:04 - Persuasion: The Heart of Marketing
00:08:00 - Decoding Offers: What Makes Them Tick?
00:10:20 - Sales Meets Marketing: A Symbiotic Dance
00:11:20 - Content's Reign in the Marketing Kingdom
00:13:27 - Lead Quality: The Marketing Gold Standard
00:15:39 - Offers: The Lead Gen Catalysts
00:17:00 - Micro-Yeses: Marketing's Small Wins
00:33:20 - Market Mastery: Know Your Arena
00:36:46 - Lead Nurturing: The Growth Formula
00:41:47 - Test, Learn, Iterate: The Marketing Mantra
00:43:20 - Patience: The Marketer's Virtue
00:45:41 - Evergreen Offers: The Eternal Flame
00:49:51 - Connect: The Essence of Marketing

LINKS AND RESOURCES:

Persuasion Experience
Alisha Conlin-Hurd on LinkedIn
Alisha Conlin-Hurd on YouTube
CRO Masterclass With Alisha Conlin-Hurd, Co-founder of Persuasion Experience
Alisha Conlin-Hurd on Instagram
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

NAN058: The Story of containerlab with Roman Dodin (Part 2)