#627: The forces redefining brand loyalty with Ian Baer, Sooth

Are you keeping up with the forces redefining loyalty, or are you relying on yesterday’s strategies in today’s fractured landscape?

Today, I’m joined by Ian Baer, Founder of Sooth and a seasoned expert with over 35 years of experience leading some of the world’s most prominent advertising organizations, including Publicis, TBWA, and Omnicom’s Rapp Collins.

Ian brings insights into how generational shifts, social commerce, and fragmented media are reshaping the concept of brand loyalty. He’s here to share data-driven strategies and real-world examples that will help brands navigate this new loyalty landscape.

ABOUT IAN BAER

Ian Baer has 35 years of experience leading/running some of the largest Ad orgs in the world, including Publicis and TBWA , as the President of Rapp Collins (Omnicom) Chief Strategy Office of Rauxa, the president of social agency Big Fuel, an EVP for Deutch, and the founder of Sooth

RESOURCES

Sooth® website: https://www.soothbetold.com/

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