Kevin and Nick from Underdog Protocol, grand-prize winners of Solana Grizzlython 2023, are on a mission to help business integrate dynamic NFTs into their products. Their vision for the future includes blockchains as a shared data layer for both consumers and businesses. While early experiments in bringing web3 to industry incumbents like Starbucks have shown limited success, Underdog’s unique approach combines the scalability of Solana with the developer-friendliness of integrating any standard API like Stripe. In a roundtable format, Sal, Dave, Kevin, and Nick talk at-length about this emerging use-case of NFTs with an intense focus on the long-term utility of NFTs and how they tangibly add value to current user journeys. (1:12) - What is Underdog (7:50) - Why brands will share data on-chain (14:46) - The real value prop of web3 (21:44) - Issues of curation for decentralised social graphs (24:40) - Completely new marketing models (29:39) - How to build moats in an open data world (38:43) - On-chain cookies  (40:25) - Which blockchains will win (44:59) - How Underdog is architected (49:40) - Future use cases of NFTs -    - Podcast Resources Follow Sal: https://twitter.com/sal_coin Follow Dave: https://twitter.com/SolBeachBum Follow Unlayered: https://twitter.com/UnlayeredPod Subscribe on Apple: http://apple.co/3VyBSWI Subscribe on Spotify: http://spoti.fi/42q03J2 Subscribe on Google: https://tinyurl.com/5dwn2476 -    - Episode Resources Follow Tony : https://twitter.com/TonyPlasencia3 Follow Kevin : https://twitter.com/Kevarifin Follow Underdog Protocol : https://twitter.com/BackAnUnderdog Underdog Protocol Website : https://UnderdogProtocol.com