Kevin and Nick from Underdog Protocol, grand-prize winners of Solana Grizzlython 2023, are on a mission to help business integrate dynamic NFTs into their products. Their vision for the future includes blockchains as a shared data layer for both consumers and businesses. While early experiments in bringing web3 to industry incumbents like Starbucks have shown limited success, Underdog’s unique approach combines the scalability of Solana with the developer-friendliness of integrating any standard API like Stripe. In a roundtable format, Sal, Dave, Kevin, and Nick talk at-length about this emerging use-case of NFTs with an intense focus on the long-term utility of NFTs and how they tangibly add value to current user journeys.
(1:12) - What is Underdog
(7:50) - Why brands will share data on-chain
(14:46) - The real value prop of web3
(21:44) - Issues of curation for decentralised social graphs
(24:40) - Completely new marketing models
(29:39) - How to build moats in an open data world
(38:43) - On-chain cookies
(40:25) - Which blockchains will win
(44:59) - How Underdog is architected
(49:40) - Future use cases of NFTs
- -
Podcast Resources
Follow Sal: https://twitter.com/sal_coin
Follow Dave: https://twitter.com/SolBeachBum
Follow Unlayered: https://twitter.com/UnlayeredPod
Subscribe on Apple: http://apple.co/3VyBSWI
Subscribe on Spotify: http://spoti.fi/42q03J2
Subscribe on Google: https://tinyurl.com/5dwn2476
- -
Episode Resources
Follow Tony : https://twitter.com/TonyPlasencia3
Follow Kevin : https://twitter.com/Kevarifin
Follow Underdog Protocol : https://twitter.com/BackAnUnderdog
Underdog Protocol Website : https://UnderdogProtocol.com
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode