00:00 Introduction to Tom and Oliver
03:07 Overview of PLG at Dropbox
05:30 Overview of PLG at Asana
06:07 How to succeed in PLG end user acquisition phase
09:15 Tactics for Generating Awareness
10:17 Customer Expansion Phase
13:15 When Tension Arises Between PLG & Enterprise Security Needs
15:24 Security is an All Consuming Roadmap, not a Feature
18:35 How the Organization Shifts during the Transition from PLG to SLG
20:48 How Pricing Changes from PLG to SLG
26:22 The PLG Trap
28:03 Avoiding the PLG Trap
31:55 Value-Based Selling: Generalizable or Vertical/Use-Case Specific?
35:35 Atlassian v. Asana's Approaches
37:11 Advice for New Startups Pursuing PLG
38:22 Navigating from SLG to PLG
42:19 Resources for Founders
43:06 PLG, SLG & AI
