The Peak Daily Ooh la la 🇫🇷 - A French automaker is coming to Canada, BNPL loans are growing
Jun 17, 2025
Jay Bromit, General Manager at Microsoft, dives into the exciting entry of French automaker Alpine into Canada's EV market. He discusses how consumer trends are shifting, especially with the rise of Buy Now, Pay Later loans reminiscent of mortgages. Additionally, Bromit highlights the challenges and opportunities presented by AI in the workplace, emphasizing the need for adaptability and continuous learning as new job roles emerge. This conversation reveals how curiosity and innovation are shaping the future of work in Canada.
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French Automaker Alpine Enters Canada
- The French automaker Alpine will likely enter the Canadian EV market, focusing on major cities like Toronto and Montreal.
- Their entry could revive Canadian interest in EVs amid waning zero-emission vehicle sales.
BNPL Loans Fuel Consumer Debt Risk
- Buy-now-pay-later (BNPL) loans in Canada are increasingly used for non-essential purchases like concert tickets and food.
- This trend raises concerns about a growing consumer debt crisis similar to post-2008 financial crisis levels.
Frontier Firms Redefine Canadian Work
- 2025 marks the arrival of "frontier firms" in Canada that don't just adopt AI but reorganize work around it.
- 76% of Canadian business leaders plan to scale workforce with digital labor in next 12-18 months.