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Bojangles is a Carolina-born restaurant brand specializing in Southern food like hand-breaded fried chicken and made-from-scratch biscuits. Founded in 1977 in Charlotte, N.C., by Jack Fulk and Richard Thomas, the brand now operates over 800 restaurants in the Southeast. Deeply influenced by “Southern hospitality,” Bojangles draws guests back to its restaurants with friendly crews focused on making the experience memorable for customers.
Bojangles is poised to begin an aggressive expansion across Florida, Texas, Nevada, and Ohio. The fast-food brand is on a mission to deliver a “taste of the South” to the rest of the country.
Mark Johnson, CEO of Loyalty360, spoke with Sergio Perez, Sr. Director of Omnichannel Initiatives at Bojangles, about building the Bojangles Reward program, forming partnerships that leverage customer affinity, and driving personalization by knowing what resonates best with customers.
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