Honest UX Talks by Wix Studio #128 UX leadership during the tech crisis
Anfisa and Ioana explore the future of UX maturity in product organizations, examining the shift away from user-centricity, the impact of AI, and how we can redefine the benchmarks for measuring UX effectiveness in the evolving design landscape.
This episode was recorded in partnership with Wix Studio.
In this episode:
01:04 Episode starts
02:35 Wix sponsorship
04:16 Catch up
09:39 What will UX maturity in product organizations look like in 2025 and in the years to follow?
21:07 What is coming up for us in the design industry? With a clear shift away from user-centricity, how do we navigate these changes? What role does AI play—will it benefit us?
30:48 Should we rethink how we measure UX maturity? What other factors do you believe are crucial for defining UX maturity?
Mentioned in this episode:
UX collective “The state of UX in 2025” report
Nielsen Norman Group “The 6 levels of UX maturity”
Honest UX Talks episode with Jakob Nielsen
Check out these links:
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Links:
🎓 Into UX design online course by Anfisa
🎓 Domestika course Create a Learning Strategy by Ioana
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