Doorways to Branding Success - Bonnie Campagnuolo - Defining Hospitality

Embrace the need for brand evolution or revolution based on market demands and guest needs.

Regularly gather and incorporate feedback from guests on room functionality and amenities.

Ensure key stakeholders, including housekeeping and operational teams, have input in the design process.

Conduct extensive research via surveys, focus groups, and in-room studies to understand guest behaviors and unmet needs. Ask guests how they use space and what features are most important to them.

Allow owners flexibility in design, while also ensuring brand consistency.

Experiment with new technologies to improve guest experience as well as operational efficiency.

Be open to career moves that might seem non-linear but can provide valuable experiences and insights. Avoid limiting beliefs in yourself and your abilities.

Doorways to Branding Success - Bonnie Campagnuolo - Defining Hospitality - Episode # 177