738 | EDGE Tool Series: SEOTesting.com w/ Ryan Jones

Jan 8, 2025

38:04

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We continue our EDGE Tool Series with Ryan Jones, Marketing at SEOTesting.com. This is a fantastic tool for A/B testing for your SEO efforts.

We discuss Ryan’s nearly decade-long tenure in digital marketing and his journey from apprenticeship to SEO expert. From embedding YouTube videos to boost blog traffic to meticulously controlled SEO experiments, Ryan shares strategies that have seen dramatic successes—and some surprising setbacks.

Ryan underscores the value of using Google Search Console data to annotate changes and validate SEO modifications. Discover the significance of establishing a traffic baseline to effectively measure the impact of your tests and the balance needed between SEO, CRO (Conversion Rate Optimization), and user experience for optimal site performance.

Plus, learn why split testing is the gold standard and how to achieve statistical significance on low-traffic pages.

Don't miss out as we drive home the science behind controlled SEO experiments and the crucial role of post-test analysis

Key Segments:

[00:03:48] Introduction to Ryan Jones

[00:09:42] How does SEO Testing Differ from Traditional SEO Practices?

[00:10:36] SEO Testing Has Evolved

[00:11:35] The Scientific Methodology of SEO Testing

[00:12:39] Key Elements of a Controlled SEO Experiment

[00:15:06] EDGE of the Web Title Sponsor: Site Strategics

[00:17:52] Mitigation External Factors in SEO Testing

[00:19:23] How to Determine Appropriate Duration of a Test

[00:22:09] Time-based and Split Testing are Key SEO Methods