20/20 MONEY: The Business of Optometry Successfully transitioning patients from owner to associates with Dr. Bethany Fishbein
Welcome to this episode of 20/20 Money! My guest on today's show is Dr. Bethany Fishbein.
Bethany is the CEO of The Power Practice and she joins the show today to talk to us about how she's handled an all-too-common question, challenge, and (perceived) hurdle that many practice owners will eventually face: how do you most efficiently transfer an existing patient base from the OD practice owner to either another partner or associate in the practice. In today's conversation, Bethany shares with us what went right (and wrong) in the transition, the catalyst that caused her to make this decision, her own mental head trash that she had and how she got over it (hint: it's never as bad as we think it's going to be), and what surprised her most about the transition.
Today's quote again comes to us from Warren Buffett: "It's better to hang out with people better than you. Pick out associates whose behavior is better than yours and you'd drift in that direction."
As a reminder, you can get all the information discussed in today's conversation by visiting our website at integratedpwm.com and clicking on the Learning Center. While there, be sure to subscribe to our newsletter and you can also set up a 20-30min Triage conversation to learn a little bit more about how we help ODs around the country reduce their tax bill, proactively manage cash flow, and make prudent investment decisions or check out any number of additional free resources like our eBooks, blog posts, and on-demand webinars.
I'd also like to share that I was fortunate enough to be Bethany's guest on the "Optometry Power Hour" podcast and our conversation will be released on Wednesday, December 8th. If you don't already subscribe to Power Hour, I've put links to their show in the show notes of this episode or you can just search "power hour optometry" wherever you get your podcasts.
And with that (long) introduction, I hope you enjoy my conversation with Dr. Bethany Fishbein.
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