Talking Addiction & Recovery Episode 146: How Sports Are Changing: Fan Behavior, Streaming, and the Rise of Sports Betting (featuring Neil Schwartz)
How are sports changing? Neil Schwartz, President of SBRNET, provides a deep dive into how sports fandom has evolved—especially since the pandemic. We explore major shifts in fan behavior, including the rapid growth of streaming, the rising cost of live events, changes in athlete-fan interactions, and how sports continue to serve as a vital source of community and entertainment. Neil also discusses the expanding world of sports betting, sharing insights from national data on how gambling influences fan engagement, spending, and team loyalty. Together, we examine the growing risks for youth, the impact of mobile betting, and why the industry needs stronger guardrails to protect young fans and maintain the integrity of sports.
About the Guest:
Neil Schwartz, President of SBRnet, Inc., has over twenty-five years of marketing and consumer research experience focused entirely on sports, fitness, and active lifestyle categories. Neil is regarded as an expert in the trends affecting sports fans across both team and individual sports. He leverages his extensive knowledge and experience in data analytics to generate insights and craft stories that industry leaders need to make informed decisions. SBRnet and the Sports Market Analytics Platform provide a comprehensive online platform covering nationwide sports business, sports marketing, and sports marketing analytics, utilizing syndicated, custom, and proprietary research for professional, minor league, and college sports. Previously, Neil worked for SportScanInfo from SportsOneSource and led the research team at the Sports & Fitness Industry Association (SFIA). He has been a featured speaker at numerous industry conferences and events and is well respected for his collaborations with leading financial and investment firms, top brands, and retailers in the sports footwear and apparel sectors. Neil is also the host of the My First Job in Sports Podcast and co-founder of the annual Get in the Game Sports Business Career Conference. As President of SBRnet, Neil is dedicated to expanding the use of data within academic and related commercial fields such as sports management, sports business, sports marketing, and sports analytics.
Links:
Website: https://sportsmarketanalytics.com/About.aspx
E-mail: neil@sbrnet.com
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Talking Addiction & Recovery Podcast is the follow-up to the book "Addiction & Recovery" by author and clinician Andrew J. Schreier. This podcast explores discussions regarding important issues related to addiction and recovery. Information you learn here is not typical of what you will find in academic textbooks and resources; and comes from the experiences of a clinical supervisor, clinical substance abuse counselor, and licensed professional counselor and the work with individuals and others involved in this field. Listen as guests join the show and cover a wide range of topics looking to educate individuals, families, communities, organizations, institutions, mental health professionals, educators, and anyone else impacted by addiction and recovery. Content is not intended to be treatment and is not affiliated with any specific group.