Vojin Popovic, CEO of Piece of Cake Moving & Storage, shares his inspiring journey from immigrant to entrepreneur. He discusses the importance of modernizing the customer experience in the moving industry, making transitions less stressful. Vojin highlights innovative recruitment strategies that attract skilled workers, emphasizing unconventional approaches in a competitive job market. He also reveals how fostering a supportive work environment boosts employee engagement, transforming moving into a more enjoyable career while enhancing customer satisfaction.
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Quick takeaways
Piece of Cake Moving and Storage transforms the moving experience by assigning dedicated agents for personalized customer service, enhancing satisfaction.
The company's strong workplace culture is built on employee satisfaction and referrals, which significantly boosts service quality and productivity.
Deep dives
Leveraging Partnerships for Business Success
Successful businesses often thrive by seeking partnerships that fill gaps in their skills or knowledge, which is exemplified by Lenovo's initiative to support small businesses through its free online program, Lenovo Pro. This program offers valuable resources for entrepreneurs who may lack technical expertise, allowing them to access Lenovo’s team for assistance with their technology needs. By doing so, small businesses can enhance their operational capabilities without incurring additional costs, thereby focusing their efforts on growth and customer engagement. Such partnerships highlight the importance of collaboration in the business landscape for achieving sustainable success.
Transforming the Moving Experience
The journey of the founder and CEO of Piece of Cake Moving and Storage illustrates the potential for innovation in an industry often seen as challenging and unpleasant. Starting with a single truck, the company has grown into a major player with hundreds of trucks and significant annual revenue by prioritizing customer experience. To counter the negative perceptions associated with moving, the company emphasizes a positive customer journey by assigning dedicated agents to clients to ensure personalized service throughout the moving process. This focus on human connection and responsiveness has helped redefine the moving experience to be more enjoyable and less stressful for customers.
Building a Strong Company Culture
Piece of Cake Moving and Storage has developed a strong company culture that prioritizes employee satisfaction and camaraderie, which directly impacts their service quality. The company capitalizes on a pool of motivated workers, often recruited through referrals rather than advertisements, fostering a positive work environment that attracts talent. Employees appreciate the physical activity and the dynamic nature of their work, eliminating traditional gig worker structures and offering both full-time and contractor roles. By investing in their people and maintaining high morale, the company aims to enhance productivity and customer satisfaction, ultimately driving future growth.
Watch Carol and Tim LIVE every day on YouTube: http://bit.ly/3vTiACF. Vojin Popovic, CEO of Piece of Cake Moving & Storage, discusses modernizing the customer experience and workplace culture of the moving company industry. Hosts: Tim Stenovec and Emily Graffeo. Producer: Paul Brennan.