So it finally happened. Apple announced stellar quarterly earnings; investors liked them; the stock rose; and Apple became the first US company to surpass $1 trillion in market value. In our love for big numbers, that made it a big story. WIRED Opinion About Zachary Karabell is a WIRED Contributor and president of River Twice Research. Never mind that if you adjust for inflation and go global, Apple isn’t actually the first trillion-dollar company.
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