The Story Inside Vinted - from Lithuanian start-up to £4 billion empire
May 27, 2025
In this engaging discussion, Sarah Ditum, a contributor for The Times and a Vinted enthusiast, dives into the fascinating journey of Vinted from a drunken party idea to a £4 billion powerhouse. She reveals how the app transformed the second-hand clothing market during the pandemic and the innovative business strategies that led to its success. Sarah shares insights on the challenges faced by Vinted, including a crucial restructuring, and highlights amusing personal stories about her own experiences with reselling clothes.
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Originated From Drunken Party Chat
- Vinted started as a drunken conversation at a party about a women's surplus clothing problem.
- This casual idea grew into a company now worth £4.2 billion.
User Experience of Vinted
- Sarah Ditum has bought over 100 items on Vinted and checks it daily.
- She buys quality items at a fraction of retail price, making it her main clothes source.
Unique Selling Points of Vinted
- Vinted differentiates from eBay by focusing on clothes with a powerful search and personal seller profiles.
- Buyers and sellers communicate directly, creating a more personalized shopping experience.