Rising Popularity of Secondhand Shopping

Secondhand shopping is becoming increasingly popular due to its affordability and environmental benefits. In China, the rise of online platforms has made it easier for people to declutter their homes while positively impacting the community, as evidenced by a 40% increase in physical secondhand stores. Young consumers dominate this market, as 80% of buyers on platforms like Xianyu and Zhuan Zhuan are under 30 years old, reflecting their preferences for sustainable consumption. This shift is partly attributed to millennials and Gen Z valuing sustainable practices, with 70% of young Chinese believing that purchasing secondhand goods contributes to environmental sustainability.