In this episode, we speak with Markus Ståhlberg, CEO & Co-Founder, N.Rich, the Account-based GTM Platform best suited for fast-growing mid-market and enterprise companies. It's been recognized in the 2023 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms report and is the only provider Headquartered in Europe.

We talked with Markus about how to approach a market where you are up against competition that has more funding, bigger teams, and greater spending! In particular, we are looking into the process of outplaying them rather than outspending them:

- How do you differentiate your offering in a market with larger competitors, and ensure it resonates with your target customers?

- What tactics can be used to get the initial attention on your terms?

- Can limited resources, in fact, be a competitive edge? How can you leverage that you are a “smaller” player towards the customer?

- What strategies are feasible to build a loyal customer base and meet their needs better than your competitors?

- Which are the common traps to avoid when going up against the big ones?

These are some of the many questions we address with Markus. Please tune in to hear how Markus' learnings from being the up and commer in a market with established large players can inspire you to run strategies and plays that help on your journey.