I interview Melissa Honan, the CEO of Bookkeeping for Painters and the founder of Melissa Honan Consulting. We dive into the unique sales approach she’s taken to building her firm to $1.5 million and how you can apply these same tips to create a better sales experience for you and your prospects.

In this episode you’ll hear:

How Melissa leveraged her prior sales experience in building her firm to $1.5 million
Creating a personable sales approach for clients
Suggested ways to utilize sales tactics to convert clients
Conversations to have for higher conversions without talking about services
How to educate prospects and bring value
Creating unique touch points in your sales process

About our guest:

Melissa Honan is the CEO of Bookkeeping For Painters, a bookkeeping & tax firm that works exclusively with painting businesses. Under her leadership, Bookkeeping For Painters serves over 130 clients at $1.5 million in annual recurring revenue.

In addition to her role at Bookkeeping for Painters, Melissa is a Business Sales & Marketing Coach for bookkeeping business owners that want to scale their businesses to 6- or 7-figures. An introvert herself, Melissa has 15 years of sales management experience with proven tools and techniques to teach anyone how to sell comfortably and confidently.

Connect with Melissa Honan:

Instagram: https://www.instagram.com/officialmelissahonan/
Facebook: https://www.facebook.com/melissahonanconsulting
LinkedIn: https://www.linkedin.com/in/melissahonan/
Email: melissa@honanconsultinggroup.com
Website: https://melissahonan.com/

Resources mentioned in this episode:

👥 Sales & Marketing Tips for Bookkeepers Facebook Group

📝 Melissa’s One-on-One Coaching Application

💻 How to Increase Client Prices Mini Course

💻 Bookkeeper Launch

Thanks for listening. If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram stories and tag me, @workflowqueen

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Podcast Editing: Ian Gilliam: iangilliam.com

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