Why do so many of us absolutely HATE selling and how do you get over it? Why do we have such a revulsion to selling ourselves? Being vegan, we're not usually afraid to push a cause - but promoting ourselves or making money from the vegan sector seems to really make us feel uncomfortable. 

Your experience of 'sales' is probably someone trying to pressure you to buy something that you were not really sure you needed or even wanted - but that's not sales, at the best that's scamming people. If you genuinely believe that your product or business will improve someone's life or solve a significant problem that they have, then it is your duty to help that person become a customer so you can solve their problem.

In this episode, David takes a look at how you can reframe 'selling' into 'helping', and how to develop your own confidence in your product and your pricing (did we mention that membership to Vegan Business Tribe is equivalent to buying a coffee a week from your local cafe?!). Because if you don't overcome your aversion to selling then you will always be holding back, you will never be giving your business your best shot.

About Vegan Business Tribe

Hosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.

Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!