I'm sure you've heard me say this over and over but I will say it again, authenticity is the name of the game. In a world of Zoom calls and Instagram Lives, it has now become a challenge for us to keep it real when we deal with our network online.

In today's Quickcast episode, we will dive into why the most successful brands are those that are authentic. People will buy from businesses whom they trust, but how do you make them trust you when they are miles away from you? How do brands such as Wendy's, Airbnb, and Netflix maintain an amazing relationship with their people? The not-so-secret secret is authentic engagement. We discussed this and more in this episode:

Three Benefits of Authenticity to Your Business
Engagement Strategy That Works
How Important is Having A Community For Your Business

Growing your business using social media is a journey that needs your time and heart as an investment. It sure is a lot but it'll definitely be worth it.

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