#27: Strategy from Scratch: Going from White Paper to Aligned Execution - with Tobias Freudenreich, Leadership coach

If you are a product leader joining a new organization, or if you have recently been promoted within your organization and are tasked with creating a strategy, where should you start?

How do you align on what strategy is?

How do you collect the existing knowledge and past decisions and combine them with new trends and goals?

Besides years of product leadership experience, Tobias has helped many organizations and leaders create their product strategies and answer these questions.

In this episode, we talked about:

• What are the symptoms of lacking strategy?

• How do different artifacts (objectives, strategy, vision) play together, and what should go first?

• Diagnosing your current situation.

• What is inside a good strategy?

• The written narrative approach.

• How to test your strategy, and what to with conflicts?

And much more!

You can find Tobi on Linkedin or on his website: https://www.tobiasfreudenreich.de/.

Remember that you can find more info and material on productdirection.co/podcast.

If you are eager to know more about product strategy, check out Product Direction: How to build successful products at scale with Strategy, Roadmaps, and OKRs

You can also contact or follow your host, Nacho Bassino, at productdirection.co (training, coaching, and more)