This episode is packed with branding gold.

I’m joined by Amanda Evans, the creative force behind Wayfair Professional’s brand strategy, and we’re diving deep into what actually makes a brand stick (hint: it’s not your logo).

Whether you’re a business owner, interior designer, or obsessed with marketing , you’ll want to hear:

The Wayfair Pro hack that gives you free design help, delivery, AND installation
Why Taylor Swift is Amanda’s marketing muse—and how we channeled her vibe into a post that hit 30,000 likes.
The secret to creating a brand that feels addictive—and why it all comes down to emotion.
The “Goldfish Rule” for content: hook people in 5 seconds or lose them for good.
Amanda’s honest breakdown of why most ads flop (and how to fix yours today).

We also get into a little brand tea—ranting about Walmart’s rebrand, why CVS beats Walgreens, and the magic behind Wayfair’s Tastemaker Program.

You’ll leave with at least 3 actionable takeaways to elevate your brand, save time, and stretch your marketing dollars.

Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/for-your-own-good/id1793769313

Watch YouTube to catch the video versions:

https://www.youtube.com/@KassidyWarren

Socials:

Kassidy - https://www.instagram.com/kassidy.warren

Amanda Evans https://www.linkedin.com/in/amandasiriannievans/

Wayfair Pro

https://www.instagram.com/wayfairprofessional

#ForYourOwnGood #KassidyWarren #FYOG

Römer 16,3-27