Your customer won't wake up tomorrow thinking "I cannot wait to use XX product more today!"

Jeff Breunsbach takes some time to look at the role change management plays in product adoption.

• Look for ways to reduce customer effort
• Identify business problems to solve
• Update processes where necessary
• Identify customer stakeholders who will be impacted
• Integrate into their existing tech stack

Moving into helping customers through change management with a new product adoption can help you be seen as a business process and minimize the gaps or risks that exist before they impact adoption.

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Gain Grow Retain exists to connect people, knowledge, and ideas to advance the state of customer success.

We're on a mission to connect B2B SaaS customer success leaders so that we can learn from one another. Check out more at GainGrowRetain.com! Or follow our GGR LinkedIn page.

GGR was co-founded by Jeff Breunsbach and Jay Nathan - be sure to follow for customer success content.