If you’re a small business owner, a founder, or a CEO, there’s one big question I’m sure has echoed in your mind – ”How much should I pay myself?” 

It’s a delicate balance between personal income and business growth.

I’m Jason Andrew – chartered accountant, business owner, and yes, a financial voyeur – and you’re listening to Stark Naked Numbers.

It’s the podcast that strips down the numbers of business, investing, and wealth creation to help you become a better entrepreneur and investor, and ultimately build your net worth. 

In today’s episode, I’m going to take you back to where it all began – eight years ago, when SBO Financial was just an idea. I’ll walk you through the insights drawn from my own financial history and the trajectory of my own business. And we’ll also confront that old query: just how much should you put into your own pockets?

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To learn more about uncovering your financials, unlocking your cash and unleashing your cash, visit starknakednumbers.com.

Show Notes:

(01:59) - FAQ from Founders: How much should I pay myself as a CEO?

(03:52) - What to expect in your early years, and Jason’s journey of embracing minimal living

(06:18) - Understanding how your business’s evolution aligns with your changing lifestyle

(07:54) - Drawing a salary vs. Opting for dividends

(10:33) - The reality of the ‘Instagram CEO’ Lifestyle

(14:52) - How to find the sweet spot of taking from your company without overdoing it

(16:18) - Why paying yourself enough to sustain your minimum viable lifestyle is crucial

(20:51) - The potential dangers of excessive optimism

(22:38) - Navigating the maturity phase of your business (and paying yourself like a boss)

(23:17) - Juicing up your CEO salary with dividends and not falling into the greed trap

(25:55) - Learn how the profit-first approach safeguards your cash flow