This podcast episode of 'What Had Happened Was' explores the evolution of Run the Jewels and their business model. It also delves into their decision to release music independently and the impact of politics and social media on their latest album. The emotional impact of the Mike Brown verdict and the process of creating authentic music are also discussed. Finally, the speakers talk about forgiveness and healing through music, with a focus on a deeply personal song about loss.
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Quick takeaways
Run the Jewels 3 aimed to reflect the political and emotional climate of the time, addressing issues such as police brutality and social injustice.
The album artwork of Run the Jewels 3 symbolized a transformation, acknowledging that Run the Jewels is about unity and empowerment rather than material gain.
Message to the Shareholders showcased the artists' vulnerability and authenticity, establishing trust with fans and resonating with listeners who appreciated the rawness and honesty of the album.
Deep dives
The Vulnerability in Run the Jewels 3
Run the Jewels 3 marked a departure for the group in terms of vulnerability while maintaining their impact and intensity. The album was created during a politically charged time, with the rise of Donald Trump and the exposure of police brutality in the United States. The artists confronted their own fears and uncertainties, grappling with the weight of their words and the increasing attention on their music. They wanted to make an honest and genuine artistic statement, reflecting the reality of the world around them. The album received a positive reception and became their biggest record up to that point.
Finding the Gold: Evolving Symbolism in Run the Jewels
The album artwork of Run the Jewels 3 displayed a departure from their previous iconic imagery. The absence of the chain and the gold hands symbolized a transformation and the reclaiming of the Run the Jewels symbol by the fans. It represented an acknowledgment that Run the Jewels is not just about possession or material gain, but about the empowerment and unity of the fans. The album aimed to bring the artistic statement closer to the people and recognize the collective contribution to the Run the Jewels journey.
Confronting the Political Climate in Run the Jewels 3
The political and emotional climate surrounding the creation of Run the Jewels 3 influenced the album's content and tone. The artists addressed issues such as police brutality, social injustice, and the tumultuous political landscape. They were confronted with the pain and trauma unfolding in society, and the album reflected their doubts, fears, and the struggle to make sense of it all. The rawness and honesty of the album connected with fans, and the record became a powerful statement of resilience and strength in the face of adversity.
Risking Vulnerability and Honesty in Message to the Shareholders
Message to the Shareholders was an introspective and vulnerable song that addressed the artists' personal experiences and emotions. It dealt with the fear that comes with increased visibility and the pressures of being in the public eye. By candidly sharing their fears and doubts, the artists aimed to establish trust with their fans and convey a sense of authenticity. The album's reception was positive, as it resonated with listeners who appreciated the artists' willingness to expose themselves emotionally and make music that spoke to the realities of the world.
Reception and Impact of Run the Jewels 3
Run the Jewels 3 received critical acclaim and was the group's biggest record up to that point. Despite defying industry conventions with its release on Christmas Eve and minimal promotion, the album resonated with fans and showcased the growth and evolution of Run the Jewels. It pushed the group's popularity further and led to an extensive tour. Run the Jewels 3 demonstrated their ability to balance vulnerability, honesty, and impactful music, solidifying their position as a unique and meaningful force in hip-hop.
in 2016 El-P and Killer Mike released their third LP as Run the Jewels. With their impact and fan base now fully galvanized and the problems of the world beginning to escalate, the duo responds by pouring more of their humanity into the music. And with this vulnerability comes a heightened sense of risk
