What Had Happened Was Run The Jewels 3
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Jun 9, 2021 This podcast episode of 'What Had Happened Was' explores the evolution of Run the Jewels and their business model. It also delves into their decision to release music independently and the impact of politics and social media on their latest album. The emotional impact of the Mike Brown verdict and the process of creating authentic music are also discussed. Finally, the speakers talk about forgiveness and healing through music, with a focus on a deeply personal song about loss.
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Run The Jewels Breakthrough Moment
- The collaboration with Marvel and getting featured in Black Panther was a big cultural milestone for Run the Jewels.
- It symbolized a breakthrough in representation and aligned with their identity as comic book fans.
Symbolism Evolution In Artwork
- The evolution of the throne symbol from a chain to gold hands reflects the journey of empowerment and self-actualization.
- It symbolizes claiming your own value rather than taking from others, connecting fans more intimately to the group's message.
Single Choice and Release Risks
- Run the Jewels chose singles based on the hardest bangers rather than radio friendliness.
- The first single from RTJ3 dropped the day after Trump's election, making it emotionally heavy for listeners.