AI Agents Podcast Building the Future of AI Recruiting with Jeff Fish Intelo Founder | EP113
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Dec 25, 2025 Jeff Fish, Co-CEO and co-founder of Intello AI, with over 20 years in enterprise tech, dives into how purpose-built AI agents are revolutionizing retail merchandising. He discusses the issue of spreadsheet overload and emphasizes that these specialized agents enhance strategy by handling repetitive tasks. Jeff shares insights on Intello's recent $2M funding, their focused product strategy, and the importance of AI in augmenting rather than replacing jobs. He argues for a nuanced understanding of AI’s role in retail, aiming for a deeper, specialized approach.
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Founder Shift From Salesforce To Intello
- Jeff Fish left Salesforce after being convinced by his co-founder to build purpose-built agents for retail merchandising and planning.
- Their focus came from seeing a real, specific problem in merchandising that needed a vertical AI solution.
Early Investor Became Mentor
- Illuminate Ventures reached out after Jeff announced his move from Salesforce and became an early investor and mentor.
- Their involvement brought operational guidance beyond capital during Intello's early growth.
Spreadsheets Are The Real Competitor
- Merchandisers and planners still rely heavily on spreadsheets as their primary tool despite modern systems existing.
- Purpose-built agents can automate repetitive spreadsheet work and let humans focus on strategic decisions.