The Rise of Antarctic Tourism: Younger Travellers and Growing Interest

The consumer demographic for Antarctic tours is changing, with younger age groups showing a growing interest. Traditionally, the age group of 50 to 70 made up 80% of Antarctic tour consumers, mostly fulfilling their bucket list. However, recently, there has been an increase in the proportion of young people, accounting for around 20% and potentially rising to 30%. This growing interest among younger generations may be due to the desire for unique and immersive experiences, as well as the influence of social media. Antarctic tours offer the opportunity to travel with experts, learn about the environment, and interact with people from various backgrounds, making it particularly attractive to curious young minds.