Creative Agency Account Manager Podcast How agency owners create a 'market of one', with Robin Bonn
Sep 24, 2024
43:31
Welcome to episode 122. This episode will be particularly relevant for you if you're an ambitious agency owner looking to accelerate the growth of your agency.
- Maybe you think you're not standing out enough from your competitors.
- Perhaps you feel your positioning needs dialling in because maybe you've lost some pitches or you've had to drop your prices.
- Or maybe you just want to be seen as more specialized and expert.
Agency consultant and CEO of Co:definery, Robin Bonn, joins me to bust the myth that the agency market is oversupplied, and he explains how helps agencies create a future proofed, high margin agency business by creating their market of one.
Robin explains exactly what a ‘market of one’ is, and how he's helped many agencies accelerate their growth with this approach.
We also discussed some of the challenges agency owners are facing right now, and Robin offers some tips for how to remain positive and navigate the current climate.
You can get in touch with Robin here:
https://www.linkedin.com/in/robinbonn/
https://www.codefinery.com/
Finally, if you are in an agency account management role and you'd like to be kept up to date with the next episodes that I'm going to be sharing on the podcast, and you also want tips about the account management role and any trainings that I'm doing in the future, then you can sign up for my newsletter via my website, https://www.accountmanagementskills.com
- Maybe you think you're not standing out enough from your competitors.
- Perhaps you feel your positioning needs dialling in because maybe you've lost some pitches or you've had to drop your prices.
- Or maybe you just want to be seen as more specialized and expert.
Agency consultant and CEO of Co:definery, Robin Bonn, joins me to bust the myth that the agency market is oversupplied, and he explains how helps agencies create a future proofed, high margin agency business by creating their market of one.
Robin explains exactly what a ‘market of one’ is, and how he's helped many agencies accelerate their growth with this approach.
We also discussed some of the challenges agency owners are facing right now, and Robin offers some tips for how to remain positive and navigate the current climate.
You can get in touch with Robin here:
https://www.linkedin.com/in/robinbonn/
https://www.codefinery.com/
Finally, if you are in an agency account management role and you'd like to be kept up to date with the next episodes that I'm going to be sharing on the podcast, and you also want tips about the account management role and any trainings that I'm doing in the future, then you can sign up for my newsletter via my website, https://www.accountmanagementskills.com