Women are increasingly seeking out ways to look after their minds, bodies and emotions. Nutrition and lifestyle changes - from meditating to drinking green smoothies full of so-called super foods - all come under the term wellness.
There are wellness celebrities and online communities, observers even refer to a wellness industry.
Nastaran Tavakoli-Far asks what is driving women away from the medical establishment in an effort to improve their health.
Photo: Yoga Exercise At Wetland In Huangshan Credit: VCG/VCG via Getty Images