This one’s a MASTERCLASS for every small biz owner, startup founder, or scrappy team trying to grow with limited resources. I kicked off this keynote with a personal story—my family’s immigrant journey, my days flipping baseball cards, and how I scaled my dad’s liquor store from $3M to $65M without outside capital. 💥

But here’s the truth bomb I dropped: we’re in the single greatest moment for B2B and B2C growth in history—and most of you are asleep at the wheel.
Whether you’re trying to land your next big lead or retain your best team members, this episode has you covered. I go deep on why LinkedIn is the most underpriced attention for B2B right now, why TikTok is steroids for B2C, and the one mindset shift that will transform how you treat your employees and grow your brand.

🎯 It’s offense (marketing) + defense (retention). It’s attention + empathy. It’s time to build a real business, not just chase clout.

We talk about:

My early days hustling lemonade and sports cards
The $65M liquor store story
Why most of you are sleeping on LinkedIn
How TikTok is changing consumer sales overnight
The ROI of attention in 2025
What most small businesses get wrong about leadership
Why "kindness" and "karma" are winning strategies
One-on-ones with every employee: a retention superpower

🎁 Download my free 44-page deck → garyvee.com/attention

📍 Follow the podcast here first:
📌 @garyveeaudioexperience

First Draft - Alexandria Marzano-Lesnevich